Why the successor Volvo XC90 is not called Embla but EX90

Recognizability

Like all future new Volvo cars, the successor to the Volvo XC90 would no longer have an alphanumeric name. Recently, however, it appeared that Volvo did not give the electric successor of the XC90 a ‘real’ name, but simply called it EX90. Now we also know why.

In mid-2021, then Volvo CEO Hakan Samuelsson told Automotive News that Volvo would move away from alphanumeric names such as S60, V90 and XC90. Instead, new models from Volvo would be given real model names and the corridors buzzed that the successor to the XC90 would be called Embla. Recently, Volvo released the first official information about the always electrically powered successor to the XC90. The brand did not call its SUV Embla, but EX90. Striking, but now we also know why Volvo has changed its mind.

The idea of ​​moving away from alphanumeric names was the idea of ​​former Volvo CEO Samuelsson. There is now a new boss on the Volvo throne, Jim Rowan. According to this still brand new top manager, Volvo has investigated the possibilities for new model names and has chosen to go for EX90 because of the recognisability. “The name EX90 also heralds a new version of the well-known naming convention.” According to the CEO, the ‘E’ – which of course refers to the fact that the EX90 is always electric – fits perfectly with Volvo and its plans to only sell electric cars by 2030. So don’t be surprised if the electric successors of cars like the S60 and XC60 are also given names such as ES60 (or E60) and EC60.

The Volvo EX90 will be the successor to the XC90, but in a select number of markets, the old XC90 can still compete in a facelifted form. The Volvo EX90 can already be viewed extensively here on patent image.

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– Thanks for information from Autoweek.nl

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