Norton buys back 55 old motorcycles from collector

Norton has recently set up a fleet of classic motorcycles at their headquarters, courtesy of collector and Norton enthusiast Ian Loram. The man has an unrivaled passion for Norton engines and has sold his entire collection – comprising 55 models from 1916 to 1992 – to the British engine builder ‘to honor their history’.

Collector/seller Ian Loram (l.) and current Norton CEO Robert Hentschel (r.).

“I started collecting Norton Motorcycles in the late 90s and jumped at every opportunity to buy a rare Norton on sale,” says Loram. “Many of the motorcycles bring back special memories. But it is now a collection for Norton headquarters to enjoy. James Norton has always strived for innovation. So when I was given a tour during the transfer of the collection, I got the feeling that he would be very proud of what has been accomplished in his name.’

Loram’s collection includes an iconic 1921 Model 1 ‘Big four’ – a ‘biggie’ as Norton founder James Lansdowne Norton called his favorite motorcycle. Loram also has a 1930 DT speedway motorcycle (one of 53), a 1929 CJ350 (one of less than 200). And a 1968 Norton Atlas Police motorcycle, ‘which used to be used to escort the Royal Family’.

“It’s highly unusual for a major manufacturer to have the opportunity to purchase such a large, high-quality collection that represents the history of your brand in one go,” admits Norton’s current CEO, Dr Robert Hentschel. “Norton has a nearly 125-year history that is unparalleled in the motorcycle world – and a history we want to celebrate now and in the future.”

Now that the collection is a regular part of Norton’s Heritage collection in their headquarterswe look forward to the new models that are in the pipeline.

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