Cult burger joint Milky Lane is opening in Perth this Friday, with another three venues set to open here as early as this year.
Perth’s first Milky Lane will be in Elizabeth Quay’s Barrack Square.
A second store will open this year but founder Christian Avant said he couldn’t reveal its location just yet.
“We were originally looking in Scarborough and couldn’t find anything — it turned out that wasn’t the right location for us,” he said.
“We signed a master franchise agreement 18 months ago and then 12 months ago we found a site at Elizabeth Quay.
“The plan is to have this one centralised, then we will go south and north and make sure we put one in a good proximity for anyone in Perth.”
The eastern states franchise will welcome customers at its new Perth venue this week, offering food and drinks from the Milky Lane trademark menu packed with moreish burgers, cocktails and desserts.
“We started out it when social media was booming and I said we will never make anything that doesn’t look good on social media because it drives in customers,” Mr Avant said.
“So everything we design always has that in mind: is it aesthetically pleasing and does it taste amazing? If it ticks those two boxes, it gets on the menu.”
The murals at every hip-hop themed Milky Lane venue are unique and the new Perth space is no different, with music legends Snoop Dog, Nicki Minaj, Kanye, Rhianna and Eminem painted across the walls.
“We flew over our team from Sydney to do the murals, so they were over there for seven days,” Mr Avant said.
“Our origins with everything when we started out was hip-hop — it’s on all our murals … and it’s the music we play in the restaurant.”
Mr Avant said since Tuesday night, almost 10,000 people had already booked to dine-in at the new venue, with the first couple of weeks of trade “pretty much booked out”.
“It’s the situation we expected and hoped for after such a long kind of lead in but it’s exciting to see it all come together,” he said.
It wasn’t all smooth sailing, with COVID-19 throwing a spanner in the works when it came to building the new Perth space from the floor up.
But Mr Avant said his team were “100 per cent” on schedule to open.
“We jumped through a lot of hoops over the last 12 months with borders being shut for so long — that was the biggest obstacle for us,” Mr Avant said.
“Some of the lead builders got COVID-19 and were off for a few weeks, some things didn’t arrive or arrived late and then getting permits and liquor licenses approved took a bit longer than expected. It feels like Perth time is a little bit slower over here.”
Milky Lane will open its doors at 1 Barrack Square this Friday from 10am to 10pm.
Denial of responsibility! Bulletin Reporter is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – admin@ bulletinreporter.com . The content will be deleted within 24 hours.