Kellog’s launches legal challenge against UK government over new food rules limiting product advertising

The new regulations come into effect in England in October and restrict promotion of food and drink that is high in fat, salt and sugar.

Kellogg’s said in a statement that it has ‘tried to have a reasonable conversation with Government’ without success.

Read More

Read More

Hampshire food banks report huge spike in demand as the Trussell Trust reports n…

Sign up to our daily newsletter

New regulations which will be in force in England, in October, will limit the advertising of food high in fat, salt, and sugar. Picture: SAUL LOEB / AFP via Getty Images.

Chris Silcock, the company’s UK managing director, said: ‘We believe the formula being used by the Government to measure the nutritional value of breakfast cereals is wrong and not implemented legally.

‘It measures cereals dry when they are almost always eaten with milk.

‘All of this matters because, unless you take account of the nutritional elements added when cereal is eaten with milk, the full nutritional value of the meal is not measured.’

‘Restricting the promotion and advertising of less healthy foods is an important part of the cross-government strategy to halve childhood obesity by 2030, prevent harmful diseases and improve healthy life expectancy, so we can continue to level up health across the nation.’

The spokesman added that obesity costs the NHS more than £6 billion a year and is the second biggest cause of cancer in the UK.

Read original article here

Denial of responsibility! Bulletin Reporter is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected] . The content will be deleted within 24 hours.

Leave a comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More