HELL Pizza chain launches new Afterlife Pay scheme to eat pizza now and pay when you die

A pizza chain has launched a devilish new Buy Now Pay Later (BNPL) scheme in which customers can pay for their pizza after they die.

HELL Pizza is inviting customers to apply for the scheme, which involves amending their wills.

The chain has one store located in Brisbane, while the rest of its stores are in New Zealand.

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Only Kiwi customers can apply to become part of the scheme, which features no late fees or penalties.

The restaurant will select 666 applicants, who will be invited to sign a real amendment to their wills allowing the cost of their pizza to be collected upon death.

Pizza is one of the simple joys of life, CEO of HELL Ben Cumming said, and AfterLife Pay meant diners could get their fix without having to dip into the bank account immediately.

The terms and conditions of the scheme reveal that HELL can enforce or forgive any debt owned by a person involved.

HELL Pizza has launched a new Buy Now Pay Later scheme called Afterlife Pay. Credit: HELL Pizza

The scheme is a statement against “schemes trapping a growing number of Aussies in spirals of debt”, Cumming said.

AfterLife Pay came about after the business was approached by BNPL providers who wanted HELL to offer the service to its customers.

“We’re seeing a growing number of people using the schemes to buy essential items like food, and we think it’s taking it a step too far when you’ve got quick service restaurants like ours being asked to offer BNPL for what is considered a treat,” he said.

“Especially when you consider people are falling behind in their payments and 10.5 percent of loans are in arrears.

“AfterLife Pay is a light-hearted campaign that reinforces HELL’s stance on BNPL schemes – you can have your pizza and eat it too without any pesky late fees or penalties.”

You can apply for the scheme through HELL Pizza’s website.

Australian crackdown on BNPL

The scheme comes days after the Australian government introduced new, tougher, rules for BNPL schemes.

Under the new rules, the popular service will be treated more like other credit products.

Providers will need a credit licence in line with other lending services and adhere to minimum standards and hardship requirements.

They will also have to abide by marketing restrictions.

Borrowers have been able to open several accounts at once and rack up large debts far more easily than they would with credit cards, Financial Services Minister Stephen Jones said.

The services, which include providers such as Afterpay, Zip and Klarna, have created an extra $2.7 billion in revenue for Australian businesses by bringing in customers and allowing shoppers to spend more.

– With AAP

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