BMW is treading a design path that is not accessible to everyone’s taste. For those who are not charmed by the daring designs BMW showers its cars with, there is hope. According to BMW’s design boss Adrian van Hooydonk, the models of the brand will be designed more calmly in the future. But don’t expect that to happen any time soon.
BMW does not exactly shy away from giving its models a design that many coffee machines talk about. The reactions with which the 4-series with its gigantic vertical kidney grille was received were not always positive, but that has not prompted BMW to hold back at the drawing board. After its facelift, the X7 received an intense front, the 7-series and i7 were endowed with heavy grille work and the appearance of the iX and XM is also regularly discussed in the car world. BMW’s head of design Adrian van Hooydonk says to the English Top Gear that BMWs will look calmer in the future, but the drawing master clearly has no regrets about the current design direction.
The BMW iX also has a huge variant of the kidney grille.
According to Van Hooydonk, BMW must introduce new design elements to prevent the brand from doing what it did years before. “We also want to be successful in ten years’ time,” says BMW’s top design chief. Van Hooydonk says he is of the opinion that if everyone thinks a design is successful from the start, it may no longer be up-to-date years later. [….] “If we don’t keep moving on the design front, we will be overtaken.”
Will the large vertical kidney grilles disappear permanently from the BMW portfolio? That’s not necessary. According to Van Hooydonk, BMW has over the years “[…] vertical, thin, wide and very low” grilles have been applied and, according to the designer, the brand can go in all directions with the design of its grilles. Van Hooydonk does say that he expects BMW cars to be designed more calmly in the future. And the grilles According to Van Hooydonk, they will have dimensions that suit the proportions of the car or that match ‘the expression’ that BMW wants to give the model. With the new 5-series, BMW recently proved that not every model has an exuberant grille party in its aim gets pushed.
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