According to the memo, which was penned by Morgan Stanley’s resident Apple analyst Erik Woodring, the initial production line will only number in the range of 300,000 to 500,000. It’s a fairly limited starter run, and each individual headset is estimated to cost around $3,000 USD, though even with that high price tag, Apple is only projected to break even rather than profit, according to the memo. The memo does not specify or speculate as to why Apple is going for this more conservative approach.
Alongside the reveal of the headset itself, Woodring’s memo claims that Apple is also planning on releasing a standalone App Store for AR and VR apps to run on the device. Additionally, Apple is allegedly planning on releasing developer tools for the headset so independent programmers can create, publish, and manage their own apps on the App Store.
As a reminder, Apple’s WWDC presentation is currently scheduled for Monday, June 5, at 10:00 AM Pacific time. Besides the headset, Apple is also rumored to be unveiling a new version of the MacBook Air. Theories have also begun circulating that the tech giant is planning new, higher-end versions of its M2 Max and M2 Ultra chips, possibly for use in professional-grade Mac Studio desktops.
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