According to the lawsuit filing, Amazon only recently started to post signs “on or around March 14,” likely in response to the legal troubles. But the complaint suggests that isn’t enough.
The plaintiff writes: “The new sign fails to disclose that Amazon converts and retains biometric identifier information. Even worse, the sign informs customers that Amazon will not collect biometric identifier information on them unless they use the Amazon One palm scanner to enter the Amazon Go store, even though Amazon Go stores do collect biometric identifier information on every single customer, including information on the size and shape of every customer’s body.”
Furthermore, it accuses Amazon of trying to hide these signs in plain sight while the law requires signage to be prominently visible upon entering the store, no matter which door you enter. As of writing, the law is only required in New York City, but considering that’s where Amazon exclusively began operating these stores, it should eventually be compelled to fall in line.
If it succeeds, the class action lawsuit seeks to force compliance and appropriately compensate any patron who has entered an Amazon Go store. It suggests damages of at least $500 for each member of the lawsuit if Amazon loses a judgment, with a large chunk likely to be pocketed by the firm handling the case.
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