ALDI supermarket has released new research to show just how much families can save if they shop at its stores.
Data analysed by PricewaterhouseCoopers as part of ALDI’s Australia Price Report 2022 confirms that a basket of groceries at ALDI is at least 15.6 per cent cheaper than at other supermarkets.
The research means an average Aussie family can save $1,555 a year by making the switch to ALDI – and that’s if they are already buying the cheapest products at a competitor store.
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The report goes on to say that the price gap widens significantly to 24.7% when comparing ALDI prices to the equivalent branded products, saving the average family a massive $2,468 per year if they usually buy branded groceries.
ALDI says the data showed that it had saved its customers a total of $2.7 billion last year, and that almost all Australian grocery shoppers – some 98 per cent – noticed an increased in the cost of groceries, petrol and household bills when compared to previous year.
ALDI Australia Managing Director Oliver Bongardt said the research had come at a crucial time for shoppers who are looking to cut back costs.
“This report confirms that the prices of groceries have never been more important to Australian shoppers,” Mr Bongardt said.
“Our message is clear – we don’t want to see Aussies cutting down on meat or other loved items because they are now considered a luxury.
“We know inflationary pressure is real, but this research shows in black-and-white that by making the switch to ALDI, there are real savings available.
“Our research shows that the majority (88%) of Aussie shoppers are looking at changing their spending in the next year, and that starts with finding the best deals around. ALDI has always understood the power of price and the value we can bring to Australian customers.”
Mr Bongardt said ALDI is committed to keeping prices low during challenging times.
“As Australians face the headwinds of increased costs across many household categories – we are here to commit that we will never give up on offering Australian shoppers the best possible prices in the market,” he said.
“We will maintain our price gap to our competitors, even if some prices on individual items do go up. Every aspect of ALDI in Australia was built to offer the lowest prices in the market from our smaller format stores to our carefully curated range of high-quality groceries.”
Other key findings
ALDI’s Price Report included the following data:
- The report claimed that the downward price pressure ALDI has put on grocery prices in Australia has saved non-ALDI shoppers over $7 billion since arriving in Australia.
- More than four in five Australians (81 per cent) are concerned about the affordability of living costs in the next year. In fact, Aussies are most worried about grocery affordability (51 per cent) second only to petrol (59 per cent).
- Two-thirds (65 per cent) of Australian shoppers admit to feeling financial pressure in the past year, with as many as one in three (33 per cent) stating that they are worse-off financially than this time last year.
- Price is now the most important factor in the weekly grocery shop (45 per cent), with half of shoppers taking greater consideration of price in the last year (49 per cent).
- More than three-quarters (78 per cent) of Aussie shoppers reducing their purchases in the last 12 months to save money, with plans to do more of the same this year.
- Only one in 10 (9 percent) of Australians have switched supermarkets as a strategy to save money.
To read the full ALDI Australia Price Report for 2022, head here.
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